Carson Newman College

Challenge: Celebrate notable alumni while delivering a broad vision for the future! Carson Newman college wanted to create a video campaign to profile successful alumni in a direct and effective platform.

Solution: DoubleJay Creative worked closely with the communications team to develop the “My Journey Began…” campaign which featured the alumni in a 0:30 second commercial endorsement for television broadcast and a longer profile exclusively for web delivery.

Projects:

• Ted Russell Commercial
• Ted Russell Profile