Union College

Challenge: Reposition and reconnect your organization! After a change in leadership, Union College needed to reconnect with alumni and elevate its image among donors, potential students, and the community at large.

Solution: In Welcome Back to Union College, DoubleJay Creative introduced Union’s new president and reminded alumni and donors of Union’s extraordinary heritage and mission. This video was awarded a Silver Telly Award and a Gold CASE II Award.

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Projects:

• Welcome Back to Union College
• What Will U Achieve?
• Posse Scholars
• What Will U Explore?
• Admissions Video
• What Will U Contribute?
• Nott Memorial Webisode
• Rame's Plan Webisode
• Welcome Back Recut
• ReUnion '08
• Strategic Plan Webisode