Frito Lay

Challenge: Celebrate your people! Frito Lay’s Williamsport, Pennsylvania, facility is renowned for living its motto: “People first. Product always.” The plant needed a video to kick off a party celebrating the people that have made it so successful.

Solution: DoubleJay Creative, working on a rush schedule, filmed on location in Williamsport in only one day. Garnering incredible comments from and footage of employees at work in the plant, DoubleJay Creative produced a video that brought tears and laughter when it debuted before the plants dedicated employees.

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Projects:

• People First. Product Always