SmartBank

Challenge: Introduce the region to a dynamic new bank! SmartBank wanted to generate maximum exposure within their market by telling their story and highlighting their community programs.

Solution: DoubleJay Creative worked with the SmartBank team to develop the first two web videos of an ongoing series. The SmartBank Story is a mini-documentary outlining the bank’s inception, philosophy, model, growth and vision. An additional piece about the S.M.A.R.T. speaker series was created to highlight a motinvational program that SmartBank offers to local schools with spokesman Dane Bradshaw.

Projects:

• The SmartBank Story
• S.M.A.R.T. Speaker Series